Jennifer Lopez Brings Sex Appeal as Intimissimi’s Newest Ambassador

Well, if Jennifer Lopez wasn’t already considered one of the sexiest women on earth, she certainly is now. Today, lingerie brand Intimissimi announces Lopez as its official global ambassador, and launches its spring/summer 2023 campaign featuring the star.

In the images—including two that are exclusive to, below—Lopez can be seen lounging in silk and lace underwear from the Italian intimates brand, which she discovered on a trip to the country last year. (And we know Bennifer loves Italy.) She instantly gravitated toward Intimissimi’s romantic designs and flattering cuts, per a press release.

jennifer lopez intimissimi

Courtesy of Intimissimi

When asked why she wanted to partner with the brand, Lopez told, “I feel an innate connection with Intimissimi. It’s incredibly important to empower women to be the best version of themselves and the brand stands for those same attributes.”

CEO Matteo Veronesi said in a press release that Lopez was the obvious choice to embody the Intimissimi woman, who is strong, confident, and sexy.

“Being comfortable in your own skin and the ability to slip on beautiful lingerie under your wardrobe allows you to feel that more sensual side of yourself,” Lopez says.

jennifer lopez intimissimi

Courtesy of Intimissimi

The new collection includes a variety of cuts of bras and underwear, as well as robes, pajama sets, and nighties.

As for stand-out pieces, Lopez says she can’t pinpoint a single favorite. “I love the silks,” she says. “The robes and pajamas are so comfortable and are my go-to loungewear staples. I also love the bras and panties with the intricate Italian lace detailing. And the fits are amazing.”

See for yourself and shop Lopez’s Intimissimi picks here.

Headshot of Meg Donohue

Associate Fashion Commerce Editor

Meg Donohue is the Associate Fashion Commerce Editor at Her passions include spicy foods, sustainability, and the Y2K remake of Charlie’s Angels. She will never stop hoping for a One Direction reunion tour.

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