You’re One Step Closer to Looking Like Gabrielle Union

gabrielle union larry sims

Courtesy of Flawless by GU

Today in good news, Gabrielle Union and Larry Sims have announced the return of the duo’s haircare line Flawless by GU!

Originally launched in 2017, Gabrielle Union and her longtime hairstylist and friend Larry Sims debuted the line with 10 products designed to keep textured hair hydrated and healthy textured hair. However, Union suffered hair loss while undergoing IVF (In Vitro Fertilization), so she turned to Sims to help bring her hair back to life. Now, the dream team is returning with the same mission, but with a newly-revamped formula and an affordable price point.

“I’m proud of this collection because we were intentional about crafting a line that is versatile enough to provide solutions for all style choices,” Larry Sims said in a statement. “From curls, waves, and coils, to heat styles, braids, wigs, and weaves, there is a Flawless product to support your hair’s needs for brilliance, health and beauty.”

Flawless by GU will launch on August 3rd with 12 products packed with protein-rich ingredients like Brazilian bacuri butter, biotin, moringa oil, rice oil complex, shea butter and more.

“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style,” Union said. “Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products. We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity.”

Shop Flawless by GU exclusively on and on August 3.

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