The shirt is part of the designer’s ongoing #WatchHungerStop campaign.
Michael Kors has unveiled a new design for his ‘Love’ T-shirt in support of COVID-19 relief efforts, specifically those being undertaken by the World Food Programme (WFP).
All profits from the sale of each unisex shirt (which features the word love written in light blue on a white background) will be donated to the WFP to help its work in delivering food to children in need across the world. Each purchase is the equivalent of 100 meals and Kors will donate up to two million meals to the WFP.
Kors has been a longtime partner of the organization via his #WatchHungerStop initiative which to date has helped deliver more than 19 million meals. Usually, the WFP delivers these meals through schools, however since the COVID-19 pandemic hit and many schools were shuttered, the organization has had to find new ways to deliver its nutritional meals to the children it supports.
“This pandemic has reminded us that what really matters is health and love and community,” Kors said in a statement. “WFP has always worked to help those most in need, using their unparalleled expertise to alleviate suffering and spread hope. They are the organization that much of the world turns to in an emergency, and it’s no surprise that they are rising to the challenges presented by COVID-19. We’re honored to work with them and to share their efforts with our own community.”
The new special edition Love t-shirt will be available to purchase in Canada for $48 from mid-July.
Last week, Kors announced that he will not show during NYFW in September and that he will be adopting a new, more streamlined fashion calendar moving forward. “We’ve all had time to reflect and analyze things, and I think many agree that it’s time for a new approach for a new era,” he said of the decision.