Mary Katrantzou Is Making Snail Mail Cool Again

mary katrantzou's postage stamp campaign for her mare line

Courtesy of Mary Katrantzou

With the post office under threat, it may well be up to us to save snail mail, like, as a concept. Thank goodness for London designer Mary Katrantzou, who is tapping into our collective nostalgia for the glory days of letter writing with her postage stamp-printed collection and corresponding campaign celebrating her new, lower-priced line, Mary-Mare. The seasonless collection is also her most size-inclusive yet, going up to a 20.

While the COVID crisis prevented Katrantzou from doing a more traditional campaign shoot or lookbook, she and her team came up with a clever workaround. They drew from the vintage postage stamps that inspired many of the pieces in the collection (and that have been somewhat of a leitmotif for the designer, appearing in her 10th anniversary collection in 2018.) Resort season may just be a state of mind right now, but that doesn’t mean you can’t dream about a vacation while sitting on your fire escape. Drink in some of the destinations, from the Costa Brava to the Côte d’Azur, and shop the entire line here.

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